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It’s not enough for a great documentary to have a potential national audience of half a million; what matters is how many it has in the northern part of Rockville, Maryland, and among the mall shoppers of Walnut Creek, California.
The Long Tail
Although the cent tracks were only half the price of the cent tracks, Rhapsody sold three times as many of them. Aside from any legal risks, it’s a time-consuming hassle to build a collection that way.
And so on for DVD rental shops, videogame stores, booksellers, and newsstands. Yet a fifth of Netflix rentals are outside its top 3, titles. The availability of offbeat content drives new customers to Netflix – and anything that cuts the cost of customer acquisition is gold for a subscription business.
He hints at them with a question aneerson visitors invariably get wrong: Indeed, it is a fair bet that children today will grow up never knowing the meaning of out of print.
Logo, o principal valor da internet para os consumidores vem do acesso aos produtos que se encontram na Cauda Longa. In the tyranny of physical space, an audience too thinly anddrson is the same as no audience a cauda longa chris anderson pdf download all. As Steve Jobs put it at the iTunes Music Store launch, you may save a little money downloading from Kazaa, but “you’re working for under minimum wage.
A cauda longa pdf download
Of those, were accepted, and just two dozen have been picked up for distribution; to see the others, you had to be there. Rhapsody streams more songs each month beyond its top 10, than it does its top 10, An even more striking example is the plight of Bollywood in America. It should be securing the rights to release all dowhload titles in all the back catalogs as quickly as it can – thoughtlessly, automatically, and at industrial scale.
The results are surprising.
To see how, meet Robbie Vann-Adibe, the CEO of Ecast, a digital jukebox company whose barroom players offer downllad thantracks – and some surprising usage statistics. As fast as Rhapsody adds tracks to its library, those songs find an audience, even if it’s just a few people a month, somewhere in the country.
It didn’t have license agreements with the labels to offer mainstream fare or much popular commercial music at all. Bollywood alone accounts for nearlyrentals each month. For a brief period, the service offered tracks at 99 cents, 79 cents, and 49 cents.
Hits fill theaters, fly off shelves, and keep listeners and viewers from touching their dials and remotes. Inan entrepreneur cauuda Michael Robertson started what looked like a classic Long Tail business.
The problem with MP3. The Rhapsody demand, however, keeps going. Venture capitalist and former music industry consultant Kevin Laws puts a cauda longa chris anderson pdf download this way: The companies at the vanguard of it are showing the way with three big lessons.
Isto pode, por sua vez, acabar reduzindo a demanda pelos produtos mais populares. The average Blockbuster carries fewer than 3, DVDs.
A cauda longa pdf download
Thanks to the success of Apple’s iTunes, we now have a standard price for a downloaded track: Unfortunately, in recent decades such alternatives have been pushed to the fringes by pumped-up marketing vehicles built to order by industries that desperately need them. If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.
An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that’s the rent for a half inch of shelf space. Record companies charge chrus wholesale price of around 65 cents per track, leaving little room a cauda longa chris anderson pdf download price experimentation by the retailers.
And, of course, there are only 24 hours a day of programming. Suddenly, popularity no longer has a monopoly on profitability. It is, for starters, 99 cents more than Kazaa.
Unlimited selection is revealing truths about what consumers want and how they want to get it in service after service, from DVDs at Netflix to music videos on Yahoo!